For many of the 64% of Americans who take a multivitamin, this decision is based on advertising with slick marketing benefits like:
Dissolves quickly in water
Specifically-formulated, whether for women or men or older people or kids
Checking the labels on a shelf full of vitamins leads to confusion about what's best for you. Maybe you're thinking that higher doses are better. You've heard that high doses put more of the vitamins into the body than the body can use so you think you'll be guaranteed that your body will get as much as you can use. You like that. But... then you remember hearing that you could overdose with a multivitamin. This decision isn't as easy as you thought it would be. Now you look at the prices. Should I buy the cheapest? Should I buy the most expensive? But you haven't asked the only important question, where's the nutrition?